As businesses and healthcare providers look for ways to both better engage and service their clientele, one aspect of communications technology that is worthy of closer examination in this context is Text Messaging (SMS) as an important and integral part of the bill payment process.
Datatel recently conducted an in-depth analysis that focused on the healthcare and insurance industries. We looked specifically at the behavior of customers (Insurance) and patients (Healthcare) when making payments by phone (calling in to an Automated IVR Payments line) and when they were provided with the option to receive a confirmation of payment directly to their mobile phone via Text Messaging (SMS). The results do indicate that this is an option that is growing significantly in acceptance and this provides businesses with an opportunity to offer their clientele with an enhanced and more valuable caller experience and to engage with them in order to get feedback that they can apply in order to continue to improve in various areas of their operations.
In the healthcare field for example when providers offered text messaging as part of the pay-by-phone experience, in 2016 27% of patients opted in – by 2018 67% were opting to receive them, a nearly 150% increase in just two (2) years. With regards to insurance, the results were similar. 69% of customers that were offered the option to receive a payment confirmation directly to their mobile phone via Text Messaging.
What are the implications of this and what does it mean for businesses? Given the rapid growth in the acceptance of this option when it’s offered, it strongly suggests that customers
want service providers to adopt communication channels that are convenient to them and make the process of bill paying easier and more fluid. Moreover, it also suggests that it’s worthwhile to invest in payment and communication technologies which customers are willing to use.
So, for customers who use automated pay by phone services for bill paying the advantages of receiving a text receipt are convenience and ease of interaction. What are the advantages for businesses (aside from offering technology options that their customers find convenient)? For starters, given that customers have indicated resoundingly that they are favorably disposed to engaging with SMS, businesses can then deploy the technology in other ways for both their and their customer’s mutual benefit.
For example, in addition to using Text Messaging for receipts, what about using it to remind customers of upcoming payments that are due? By implementing text message reminders in to an algorithmic driven collections communication, businesses and organizations can help improve collections and reduce outstanding receivables, while maintaining positive customer relations. The customer may very well appreciate the reminder and it is pre-emptive rather than waiting for the account to become past due.
Bottom line, if you are already using or considering using Automated Pay by Phone / IVR Payment technology, then TXT messaging is an already accepted extension of this form of bill payment. It’s also an opportunity for businesses and healthcare providers to maintain a channel of communication with their customers
that is customer accepted.
We’re Here to Help
Call 1 800 831 6660 or
What our clients are saying about us
“Never any issues with you guys! Things just work.”
“Customer service is a really big deal to us, and I am glad to do business with a company that obviously takes it as seriously as we do.”
“We’re happy with the IVR Payment system and it has been working well for us. Recently we also setup your newest SMS (text) receipts and found it to work great.”
“I want to command you and your team at Datatel on the job just completed for Tele-Response Center. The attention to detail and professionalism with which you approached the project was exemplary and greatly appreciated especially considering the several applications that needed to be implemented on short notice. Thanks again for your assistance getting this project off the ground so smoothly.”
“My team and I would like to commend Datatel on creating an IVR application that adds great value to our new Travel product. Your knowledge, input and expertise in IVR scripting, call flow management and overall IVR logistics made the development and implementation stages extremely easy to manage. Thank you for a well executed campaign that was launched on time and on budget.”
“Great team to work with. I look forward to utilizing some additional capabilities in the future.”
“We are very grateful for many years of mutually beneficial business relationship with Datatel and for impeccable customer service we have received during these years.”
“We, Standard Life, very much appreciated Datatel’s expertise, knowledge and support as we worked through the development and implementation stages. Our Clients appreciate the simplicity of the capability, while gathering very valuable feedback. Thanks for making this a very positive experience.”
“This was one of the best implementations I have been a part of. The communication was excellent and everything was responded to and dealt with swiftly. A real pleasure. We are looking forward to the impact this will have on our patient payments! Thank you!”
